本土化策略与创意Localize the story
从产品价值和目标用户出发，找到当地人听得懂、愿意参与的品牌表达与活动主题。Find the story, format, and invitation that make sense to the people you want to reach.
INFLUX WAVE · 美国本土化体验INFLUX WAVE · U.S. LOCAL ACTIVATION
让本地的人，
一起玩起来。
Make your brand
part of the American experience.
从音乐节、快闪到达人共创与大型线下活动，Influx Wave 把中国品牌带进美国真实的文化场景，让用户亲手体验、自在互动、主动分享。 From festivals and pop-ups to creator collaborations and large-scale live events, Influx Wave brings Chinese brands into real U.S. culture—so people can try, play, and share for themselves.
01 / 05让产品走进生活Bring the product into real life
纽约 · 快闪现场NEW YORK · POP-UP
LA · IDEAS IN MOTION
✳不是围观
是一起参与LESS WATCHING.
MORE DOING.
CULTURE / COMMUNITY / CONNECTION
是一起参与LESS WATCHING.
MORE DOING.
本土文化入口LOCAL CULTURE, CITY BY CITY
LAS VEGAS ✳ NEW YORK ✳ SILICON VALLEY ✳ SAN FRANCISCO ✳ LOS ANGELES
THE WHY02
从看见到相信FROM AWARENESS TO BELIEF
产品的好，
要让人亲自感受到。A good product
deserves to be felt firsthand.
当品牌还不熟悉，线上页面很难替产品说清楚。让人亲手试、现场问、和朋友一起玩，产品价值才会从品牌的自我介绍，变成真实用户的亲身感受。When a brand is new, a product page can only say so much. Let people try it, ask questions, and experience it with friends. Product value moves from a brand’s claim to something customers know firsthand.
TRY IT → FEEL IT → SHARE IT → REMEMBER IT让体验先发生，让信任自然生长。Create a moment people want to come back to.
“
让“中国质量”不只是一句品牌宣称，而成为海外用户愿意体验、分享和再次选择的真实感受。Let “Made in China” become more than a claim: a real experience people choose, share, and return to.
INFLUX WAVE / POINT OF VIEW从策略到现场，再到传播ONE PARTNER, THE WHOLE JOURNEY
一站式出海
整合营销。One connected
U.S. launch.
创意不是终点，活动也不是孤岛。我们把本土化表达、活动制作、达人内容与效果复盘连接成一条真实可执行的落地链路。A creative idea should lead somewhere. We connect local insight, event production, creator content, and measurement into one practical path to market.
活动创意与制作执行Make the moment
音乐节、Pop-up、产品体验、品牌发布与大型线下活动，从空间创意到现场统筹。Festivals, pop-ups, product demos, launches, and large live events—from concept through show day.
Influencer 与达人营销Bring creators in
邀请匹配的本地创作者到场体验，让内容自然发生，让更多人看到真实反馈。Bring the right local creators into the experience and turn firsthand reactions into stories.
媒体与社交传播Carry it further
把活动前预热、现场记录和活动后内容接起来，让一场活动拥有更长的传播生命。Connect pre-event buzz, live coverage, and post-event stories into an ongoing conversation.
数据与效果复盘Learn what moved
沉淀到场、试用、互动、内容产出、扫码访问与线索等指标，为下一步营销提供依据。Review attendance, trials, engagement, creator output, scans, and leads to inform the next move.
SMART OFFLINE ACTIVATIONSMART OFFLINE ACTIVATION
借势本土文化节点，
小杠杆，放大真实声量。Tap into moments
already in motion.
不必从零造场，也不必先买下最大舞台。沿着美国现成的文化日历与活动网络，找到目标人群已经聚集的地方；用轻量、有参与感的现场创意切入，再让达人内容与社交传播把触达放大。You don’t have to build the whole stage. Find the cultural moments and event networks where your audience is already gathering. Start with a focused, participatory activation, then let creator content and social sharing extend its reach.
不拼场面大小，拼人群切得准、体验记得住、内容传得开。Less spend on spectacle. More precision, participation, and shareability.
FESTIVAL SEASON / CULTURE IN MOTION
✳PLAYTOGETHER COACHELLA VALLEY · SCENE REFERENCE
从 Coachella Valley 的音乐节季，找到文化入口。Make festival season a cultural entry point.
音乐、风格与创作者文化天然聚集。品牌可以围绕快闪体验、创作者碰面和可参与的产品互动做轻量切入，让用户玩得进去，也有内容愿意带出去。Music, style, and creator culture already bring people together. A focused pop-up, creator meetup, or hands-on product moment can give people something fun to join—and a story worth sharing.
TECH WEEK / SHOW THE THING
CESWEEK
LAS VEGAS · SCENE REFERENCE
借 CES 周的科技氛围，让产品先被上手体验。Turn CES week into a hands-on entry point.
围绕 CES 周与拉斯维加斯的科技活动网络，设计产品演示、小型体验场和达人 walk-through，让目标用户、媒体与创作者先上手，再用现场内容和后续承接延长传播。Around CES week and Las Vegas’ wider tech-event ecosystem, create product demos, small-format experiences, and creator walk-throughs. Let priority audiences try the product, then extend the moment with content and follow-up.
✳小杠杆工作法THE SMART LEVER
01找到对的节点Find the moment
→
02切入精准人群Reach the right people
→
03设计可参与体验Make it hands-on
→
04让创作者放大Let creators amplify
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05把互动接到转化Carry it toward action
图库照片仅作音乐节与科技展会场景示意，依据 Pexels 许可使用；并非 Coachella 或 CES 官方现场照片，也不表示官方合作或背书。活动形式需根据主办方规定、场地许可和品牌目标另行策划。Stock images are illustrative only and used under the Pexels license. They are not official Coachella or CES event photos and do not imply affiliation or endorsement. Any activation must be planned around organizer rules, venue permissions, and the brand’s goals.
五个城市，五种文化入口FIVE CITIES. FIVE WAYS IN.
选对场景，
让品牌自然发生。Meet the culture
where it lives.
城市不是活动背景板。每个地方都有自己的节奏、人群与文化网络，品牌体验要从这些真实入口开始。A city is more than a backdrop. Every place has its own rhythm, communities, and cultural networks. The best brand experiences start there.
Las Vegas
大事件的聚集场The big-event stage
展会、体育和娱乐盛事汇聚。适合展台体验、沉浸式品牌活动与现场发布。Trade shows, sports, and entertainment spectacles. Built for immersive activations and high-energy launches.
LVNew York
媒体、时尚与消费文化Media, fashion & commerce
用品牌故事、零售快闪和文化活动，进入多元而密集的城市生活。Bring brand stories into a dense mix of media, retail, fashion, and everyday city life.
NYSilicon Valley
让创新遇见早期用户Meet the early adopters
科技创新、开发者与创业社群聚集。适合产品演示、发布与真实用户反馈。A natural home for demos, product launches, developer communities, and direct user feedback.
SVSan Francisco
创意社群与城市体验Creative community
从设计、创作者到邻里社群，适合小而有参与感的快闪、共创与生活方式体验。Design-minded communities and local creators make space for intimate pop-ups and co-creation.
SFLos Angeles
娱乐、音乐与创作者生态Entertainment & creators
连接音乐节、娱乐产业与达人网络，让产品体验拥有更鲜活的内容出口。Connect festivals, entertainment, and creator networks to give product experiences a bigger stage.
LA真实场景，真实连接IN THE ROOM, IN THE CULTURE
让现场，
成为品牌的证据。Real moments.
Real connection.
从科技与商业对话到纽约时尚与创意现场，让产品进入人们愿意停留、交流和分享的地方。From technology and commerce conversations to New York fashion and creative communities, bring products into places people want to explore and share.
LOS ANGELES / TECHNOLOGY↗
科技 × 商业 × 真实对话TECH × COMMERCE × CONVERSATION
让新产品，进入真实讨论。Put new ideas in the room.
以线下对谈连接科技、商业与创意实践，让品牌和产品在面对面的交流中被看见、被追问、被记住。A live conversation connecting technology, commerce, and creative practice—giving brands room to be discovered, questioned, and remembered.
浏览洛杉矶活动照片Explore the event photos↗
NEW YORK / NYFW SS27↗
ODYSSEY · NEW YORK FASHION WEEK
让跨文化创意走上纽约舞台。Cross-cultural creativity, on the New York stage.
纽约下东区的时装周呈现，汇聚八个独立设计师品牌，并以秀场与快闪体验串联时尚表达。A Lower East Side Fashion Week presentation bringing together eight independent labels, with a runway and pop-up experience.
阅读 Vogue 报道Read the Vogue feature↗
NEW YORK / CREATIVE COMMUNITY↗
NOTYETART · CREATIVE PLATFORM
让社群成为文化发生的地方。A creative platform with community at its center.
通过时尚、展览与快闪，把纽约的创意现场连接成跨文化交流网络。Fashion, exhibitions, and pop-ups connect New York’s creative scene to a wider cross-cultural conversation.
阅读 Fashion Week Daily 报道Read the Fashion Week Daily feature↗案例图片来自 Influx Wave 提供的活动素材；报道链接将带你查看媒体原文。Event photos supplied by Influx Wave. Coverage links open the original publisher pages.
BUILT AROUND PEOPLE / NOT JUST PLACEMENT
全球化经验，本土化执行GLOBAL EXPERIENCE. LOCAL INSTINCT.
懂出海，
也懂怎么让人玩进去。We know the cross-border journey.
And how to make people part of it.
团队亲自做过全球化营销落地与 Pop-up 体验，从用户的兴趣和行为出发设计现场；创始人对出海路径有深入理解。我们既能理解中国品牌想表达什么，也会追问美国用户为什么愿意停下来、动手试、和朋友分享。Our team has worked on global marketing and pop-up experiences firsthand, designing from the audience’s point of view. Our founder brings a deep understanding of cross-border growth. We start with both sides of the question: what a Chinese brand wants to say—and why a U.S. audience would stop, try, and share.
01从用户体验切入Audience-first by design02熟悉出海落地语境Cross-border perspective03创意与制作一起推进Creative through production
✳
把下一次体验，带到美国现场YOUR NEXT EXPERIENCE STARTS HERE
正在规划美国市场落地？
一起把它变成真实体验。Planning your U.S. launch?
Let’s make it real.
告诉我们你的产品、目标城市和活动想法。我们一起找到让当地用户愿意参与的切入点。Tell us what you’re bringing, where you want to go, and what you want people to feel. We’ll find the right way in.
和 Influx Wave 聊聊Talk with Influx Wave↗